Episode number 121

Niclas Bornling & Jesper Danielsson | Making Sustainable Trail Running Apparel

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Jesper Danielsson and Niclas Bornling work for Houdini Sportswear, a Swedish outdoor brand making sustainable, circular apparel for various activities. Jesper is the Head of Offering and Jesper is the Head of Brand Engagement and DTC. Houdini recently launched the Pace Collection — their first line of trail running apparel. In this conversation we talk about making sustainable apparel, standing against overconsumption, and being values-driven as a brand.

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