Aaron Lutze is my Athlete Marketing Manager at Red Bull. That makes him my boss, but he’s also been an amazing friend and mentor over the formative years of my career. He has unique insights into the past, present, and future of sports marketing in the ever-evolving competition and media environment. We talk about Aaron’s background, his career trajectory, the complexity of working with athletes, the future of pro sports and athlete marketing, his introduction to ultrarunning, his new YouTube channel, and more!

• Follow Aaron on IG
• Subscribe to Aaron’s YouTube Channel
• Supplement Sommelier episode with Dylan